Marketing Launch RFP – Roadshow Event 2021
OBJECTIVES
Ballistic Motors will be introducing the next generation of Supercar. The company is looking to identify strategic event partner(s) that will help to create memorable events that include:
Vehicle launch event
Roadshow
Media event
Other smaller scale Metro Detroit potential opportunities include:
Investor meetings
Supplier meetings
Focus groups
The Ballistic brand’s first vehicles will be the Siriustar FR1 & FR2 high performance passenger cars.
Memorable events shall create an indelible impression on attendees, and leave them with a sense of longing for the vehicles.
The launch event and Roadshow event will allow Ballistic executives introduce the brand to three distinct audiences:
a. Potential Investors
b. Dealers/Retailers
c. Performance vehicles
Presentation attendees will leave events with an appreciation of what the ballistic brand represents, and with an understanding of what makes the Hybrid (Siriustar FR1) and BEV (FR2) stand out.
PROCESS
REFERENCE
IDEATIOn
Consumer Tour
Showcasing of brand and prototype properties to potential investors, dealership groups, and strategic suppliers.
Events around US, Europe, and South East Asia to promote vehicle.