Marketing Launch RFP – 2021
OBJECTIVES
Ballistic Motors will be introducing the next generation of Supercar. The company is looking to identify strategic event partner(s) that will help to create memorable events that include:
Vehicle launch event
Roadshow
Media event
Other smaller scale Metro Detroit potential opportunities include:
Investor meetings
Supplier meetings
Focus groups
The Ballistic brand’s first vehicles will be the Siriustar FR1 & FR2 high performance passenger cars.
Memorable events shall create an indelible impression on attendees, and leave them with a sense of longing for the vehicles.
The launch event and Roadshow event will allow Ballistic executives introduce the brand to three distinct audiences:
a. Potential Investors
b. Dealers/Retailers
c. Performance vehicles
Presentation attendees will leave events with an appreciation of what the ballistic brand represents, and with an understanding of what makes the Hybrid (Siriustar FR1) and BEV (FR2) stand out.
PROCESS
REFERENCE
INSPIRATION
Dynamic, vibrant environment to showcase the new product launch.
IDEATIOn
Siriustar FR1 & FR2 Launch
Private vehicle reveal event for approximately 1000 attendees. Architectural elements, LED wall and choreographed lighting set the tone and create drama.
Launch Option 2
Large LED cube rises to reveal the vehicle.