Lobby Design 2019

OBJECTIVES

Bosch is looking to update their lobby to better communicate their position as a Tech Innovator. The current lobby doesn’t do the Bosch brand “justice” for all of the tech and innovation that is created by the organization.

The space could be used as an asset to support a guided experience for prospective employees, students, customers, etc., but the initial audience is “lobby goers”.  

The current layout does not communicate or inform people of all of the leading-edge tech, products, research and innovation taking place each and every day within the Bosch family.  

“We’re looking to create, through visuals and actual experiences, are touch points throughout the space that not only help educate a visitor about Bosch’s efforts, but also physically demonstrate these innovations through active & tangible examples.”

The challenge is to create these unique and memorable experiences but at the same time balancing the fact that these experiences must be presented in a quick and easy to comprehend deliverable as they’re designed for visitors while they are waiting for something else. The experiences must be captivating and educational, practical and memorable, but not take too long to develop, too long to communicate, or too long to distract… Think “hands on museum” type of takeaways…  

In addition to the “Technical Examples” Bosch is also looking to create general aesthetic upgrades to the space. Directly next to the Lobby is a newly renovated “Visitors Center” this space is designed for guests of Bosch, for quick meetings, snacks, etc. and it has incorporated the look and feel for the Bosch brand. We would look to pull creative looks, color schemes, and overall design elements from this space and bring them into the lobby space.