NAIAS 2015

 

Exterior Colors and Interior Finishes Display 


OBJECTIVES

Design a Color Display for the Buick Auto Show exhibit which debuted in January at the North American International Auto Show. It should inline with the brand and visually tell a cohesive story. Cost-effective, easy access to replace the color chips and leather. 

 
 

REFERENCE

Buick NAIAS 2015

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INSPIRATION

 

IDEATION 

 

Final Concept

 

VISUALIZATION

 

PHOTOGRAPHY


Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski

 
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Thank you