GM renaissance center, Detroit, MI
BUICK/GMC Trophy Display
OBJECTIVES
To update a trophy display for Buick and GMC brands at the GM headquarters in Detroit, MI.
The designated shared space should showcase a certain number of the trophies for both brands. The trophies need to be easily removed and replaced if necessary.
SITE PHOTO DOCUMENTATION
IDEATION
The design exploration is focused on creating a cohesive and unified focal point by exploring the differences and similarities of both brands.
Concept 1
Concept 2
Concept 3
Photo credit: Olena Sydoruk
