BUICK - NAIAS 2018 debut

OBJECTIVES

CHALLENGE

To create a premium, inviting and dynamic environment that showcases Buick’s exciting new vehicles. The new kit debuted at the North American International Auto Show in January 2018. The design should be and adaptable to various floorplans for domestic and international auto shows.

PROCESS

INSPIRATION • DESIGN LANGUAGE

Characteristics:

Welcoming • Inviting • Approachable • Sense of arrival • Defined Focal Point • Gestural • Sculptural • Elegant • Harmonious • Expressive • Sleek • Open • Airy