Chevrolet Corvette – 2019 Tours
OBJECTIVES
Chevrolet will conduct two separate tours in 2019, bringing its newly designed Corvette to consumers and dealers:
- Consumer Tour (single display kit)
- Dealer Tours (two separate display kits)
The tours will begin in July and continue through the end of the year with an estimated eight (8) consumer events and eighty (80) dealership programs.
DESIGN CONSIDERATIONS
CONSUMER TOUR
• Approx. 33’w x 33’d x 13’h with a black frame/fascia, an interior liner, exterior graphics and a mix of hard and glass walls
• Display properties and content will likely be a combination of both existing and new assets
• Create a welcoming environment for event guests to engage with displays and product specialists and learn more about the all new mid-engine Corvette
• Reinforce Corvette key messaging and include strong branding cues
• Maintain the design aesthetic of the proposed activation concept in the proposal brief, while delivering a practical, cost-effective solution
DEALER TOUR
• Integrate the overall design look and feel from the Consumer tour to the dealer tour space
• Provide for ease of set-up that minimizes disruption for the dealership
• Design in maximum flexibility to adapt to a variety of dealership venues and layouts
PROCESS
REFERENCE
IDEATIOn
Consumer Tour
As guests approach the Corvette Experience Center they see a high ID which is a strong match to the Corvette brand. The mix of hard and glass walls and black frame/facia portray a sense of strength and substance.
Guests enter the space and are greeted by a Corvette Product Specialist who welcomes them and invites them to engage and learn more about the new generation mid-engine Corvette.
The all-new mid-engine Corvette is featured in a prominent location on the floor adjacent to informal meeting areas and various displays.
A key comfort feature is the central lounge area where guests may relax, enjoy a snack or beverage, and engage with a Product Specialist.
Color & Trim and Seating Displays provide additional information and hands-on insight into the interior and exterior options available.
Wheel and brake displays and a vehicle configurator are easily accessible and allow guests to take a deeper dive to learn more about the vehicle and its features and benefits.
Froorplan
