CLIF BAR & Company Experiential Strategy 2020
OBJECTIVES
We were asked by CLIF Bar to propose the Experiential Strategy and ideas to enhance company’s mobile experience.
Immersing in the CLIF Bar brand, its positioning in the marketplace and its experiential goals, we have crafted a multi-channel strategy and a variety of on-brand targeted activation concepts. In addition, we have developed an alternative design and layout for the current CLIF Bar container as well as several onsite engagement ideas.
PROCESS
CLIF BAR & COMPANY
BORN ON A BIKE. KITCHEN CRAFTED. FAMILY & EMPLOYEE OWNED.
Est. 1992
Company Overview
CLIF Bar & Company has been an industry frontrunner—producing nutrition bars, beverages and endurance (largely made with organic ingredients) for 25 years.
CLIF Bar & Company produces several other successful products: LUNA Bar, Z Bar , Whole Lotta Bar and Cubes Endurance Bites. They are a 4-dimensional brand with products specifically targeted to: Men, Women, Kids and Athletes.
CLIF has been sponsoring professional athletes across 7 major sports: Winter Sports, Climbing, Running/Ultra Running, Triathlons, Mountain Biking, Surfing and Cycling.
PEOPLE | COMMUNITY | PLANET | BUSINESS | BRANDS
REFERENCE
Visualization
Rhinoceros, V-Ray
Container
The enhancement ideas could be integrated into the existing container layout if needed
A variety of on-brand engagements designed to increase dwell time
Adding a double deck to increase space and make it visible from the far to draw attention.
Bringing some color and dimension, incorporating the elements such bike wheels, mountains and a slider to make the existing container look fun and exciting. The wheels promote the “Born on a bike” concept, and the spikes of the larger wheel represent five pillars: people, brands, business, planet, community.
Aerial View
Upper Level
Lower Level
Engagement Ideas
“I recycle with CLIF” photo op. Opportunity to bring CLIF wrappers to collect points.
“Climate change is real for me” photo op. Chose the magnetic shape and write your answer on it.
Energy Exchange.
Participants take turns on the “Energy Exchange” bike which generates and stores power based on the energy output of the rider.
Head-to-head racing CLIF style.
Participants race each other on stationary bikes up the virtual mountain. First contestant to the top wins CLIF swag.
“Spin-to-win” designed as a bike wheel.
LUNA photo op with props.
Attendees pose with various fun and whimsical props while promoting the LUNA brand.
LUNA over the moon photo op.
CLIF KID skateboard photo op.
Photo op for kids with fun and whimsical props.
CLIF KID flying balloons photo op.
The fun opportunity for kids to create the appearance they are floating in the air on a skateboard with balloons.
CLIF KID flying balloons photo op.
The fun opportunity for kids to create the appearance they are floating in the air with balloons.
Participants pose inside of the box grabbing the bars to create an appearance of hanging from the actual cliff. The photo op mimics CLIF Bar box.
String wall. Attendees connect a color string to each of the items that closely matches their thoughts/ideas.
Each attendee participates in coloring the wall and creating a mural that brings everyone together.
The theme can change based on location, event, etc.
Display the ingredients in fun way.
Portable cafe cart to serve select beverages and CLIF products throughout the venue.
