Daimler Trucks N.A. – Alliance Sales Training Vehicle

OBJECTIVES

• Use Mercedes Sprinter van: Standard or High Roof
• Intended to function as a sales tool to provide product availability overview and then also “deep dive” into specifics – include product displays for hands on learning.
• Exterior vehicle to look like Alliance racing vehicle
• Consider showing existing product videos, cell phone App in production mirrored on a screen in the vehicle, AR/VR opportunities to tell the story
• Provide two options: Option 1 – Pull-out table and side entrance as “showcase” space; Option 2 – Walk-through experience