El Palacio De Hierro - Innovation Zone Design - 2018
OBJECTIVES
EL PALACIO DE HIERRO located in Mexico, is an upscale chain of department stores in Mexico.
• To design an Entertaining, Educational, Intriguing, Captivating place to Inform and Engage the customer providing a hands-on, one-on-one experience
• It should communicate Drama and Excitement
• Be Bold, Active, Playful
PROCESS
INSPIRATION • Design Language
SEE • HEAR • FEEL
Characteristics:
Sleek • Clean • Modern • Elegant • Timeless • Harmonious • Expressive • Welcoming • Inviting • Approachable • Fun • Engaging • Open
Materials | Colors:
Wood • Charcoal Grey • Black • White • Brass • Yellow
Visualization
Rhinoceros, V-Ray, Photoshop
Aerial View
KEY
1. Main Approach
2. Video gaming Zone
3. Display Counters
4. TV Zone, Sitting Area
5. Display Cases
6. Smart Bed Zone
After the Innovation Zone started to take shape the client involved me in designing other areas of the mall such as Entertaining Home, Brand Shops, Connected Home.
