NAIAS 2015

 

Exterior Colors and Interior Finishes Display 


OBJECTIVES

Design a Color Display for the Buick Auto Show exhibit which debuted in January at the North American International Auto Show. It should inline with the brand and visually tell a cohesive story. Cost-effective, easy access to replace the color chips and leather. 

 
 

REFERENCE

Buick NAIAS 2015

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INSPIRATION

 

IDEATION 

 

Final Concept

 

VISUALIZATION

 

PHOTOGRAPHY


Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski

 
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Thank you

 

 

NAIAS 2017

 

Exterior Colors and Interior Finishes Display 


OBJECTIVES

To design a fresh and stylish Color Display for GMC Auto Show exhibit, which debuted at the NAIAS in January 2017. The solution should be user-friendly and cost-effective, providing attendees with accurate, realistic representations of the exterior colors and interior leather. The display should allow easy access for updating and replacing the samples.

 
 

REFERENCE

GMC NAIAS 2017

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INSPIRATION

Bold • Dynamic • Clean  • Geometric

 

IDEATION 

 

Concept 1

 

Concept 2

 

Concept 3

 

PHOTOGRAPHY


Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski

 
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Thank you

 

 

GM renaissance center, Detroit, MI

 

BUICK/GMC Trophy Display


OBJECTIVES

To update a trophy display for Buick and GMC brands at the GM headquarters in Detroit, MI. 

The designated shared space should showcase a certain number of the trophies for both brands. The trophies need to be easily removed and replaced if necessary.

 
 

SITE PHOTO DOCUMENTATION

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IDEATION 

The design exploration is focused on creating a cohesive and unified focal point by exploring the differences and similarities of both brands.  

 

Concept 1

 

Concept 2

 

Concept 3


Photo credit: Olena Sydoruk

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Thank you

 

 

For regional auto shows

 

Accessories Display 


OBJECTIVES

To design a display that allows visitors discover and explore a portfolio of accessories that enhances the appearance, performance and capability of GMC vehicles.

 

AREAS OF CONSIDERATION:

• increase dwell time in booth and engagement with product and key stories
• educate consumer about the accessories for GMC vehicles
• footprint
• budget
• use of technology
• modularity
• easily updatable accessories
• incorporate seating
• include phone chargers

 
 

REFERENCE

GMC Major and Regional displays

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Display should match architectural direction of the major and regional booths design and brand standards.

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Brand World:

Professional Grade

Engineering excellence. Things are only worth doing if they’re done well - in work, in life, at play

Environment:

Precise, Purposeful, Industrial

Feels well put-together, clean, sculpted with a noticeable attention-to-detail


 

INSPIRATION

 

IDEATION 

Conceptual ideation includes various ways of telling the story and engaging the consumer with product: from one-to-one storytelling to a group experience; from manual exploration to digital; from displaying the actual parts to an interactive touch screen technology.

 

Final Concept 

Modular freestanding Accessories Displays features: 46” touchscreen, display case, seating around the monitor, phone chargers.


 

PHOTOGRAPHY

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Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski

 
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Thank you

 

 

IMTS 2018

 

Product Launch Display 


OBJECTIVES

To design a display for a new tool launch. The product is very small and the display needs to draw visitors' attention. The new display should reflect overall booth aesthetics.

 
 

REFERENCE

Seco Tools booth at the IMTS 2018

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INSPIRATION

 

IDEATION 

Considering a very small footprint of the featured product, the conceptual ideation was based on the idea of emphasizing the tool and "framing" it, making it visible and accessible from various directions. To take a closer look and learn about the product the idea of potential use of the magnifying glass and touch screen monitor was proposed.  

Concept 1

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Concept 2

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Concept 3

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Concept 4

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Final Concept 

Lighting, layers on translucent and solid materials, positive and negative space create depth and help to highlight the product.

freestanding display •  layers of edge lit frosted acrylic • perimeter lighting

 

Elevation Details


ID Pylon

The client requested to design an ID Pylon to match the Product Lunch Display design.

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Thank you

 

 
 

Pickup Truck Boxes Display


OBJECTIVES

• Design a modular display to showcase 4-6 pickup truck boxes
• Consider a 360 degree access
• Incorporate monitor(s) for looping content and screens for product information and interaction
• Explore a possibly of incorporating the lighting

 

PROCESS


 

Current Display


 

Proposed Design

First design proposal included four truck boxes. The client requested adding two more products (total of six), display them vertically, and incorporate interactive screens. 


 

Pick-Up Truck Boxes Display • Technology Reference

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Ideation

Working on the designs it was very important to stay close to the original footprint and keep in mind the accessibility of the pickup boxes. Proposed concepts include: vertical and table top monitors, touch screens and transparent OLED screens, sliding and static monitors, and a variety of lighting options.


 

Location In a Lobby

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BOSE - Customer Onboarding


OBJECTIVES

Develop set of display properties that helps Bose convert OEM stakeholders into Bose Brand Advocates. The look and feel will resemble a pop-up store look. The display will travel in North America to a variety of different OEM’s. The display needs to be flexible enough to set up in any location (indoor or outside under a tent).

The display elements include:
• Welcome Desk
• History Wall (existing)
• Consumer Insight Area with a monitor
• Meeting room for up to 6 people with table and chairs
• 2 cars in layout
• Option to re-purpose some of the Roadshow properties
• Don’t exceed 8ft on wall panels
• Don’t include the flooring

 

PROCESS


 

REFERENCE

Brand Identity

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IDEATIOn

In the beginning the “must have” element was an existing 20’ long History Wall, which needed to be included in different space configurations. Also, the client wanted to include in the layout two vehicles to demonstrate the technology.


 

Visualization

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Aerial View

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Plan View

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Breaking the large History Wall into the four segments helps to open up the space. The smaller properties are easier to set up and rearrange creating different configurations depending on a venue.


 
 
 
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Daimler Trucks N.A. – Alliance Sales Training Vehicle


OBJECTIVES

• Use Mercedes Sprinter van: Standard or High Roof
• Intended to function as a sales tool to provide product availability overview and then also “deep dive” into specifics – include product displays for hands on learning.
• Exterior vehicle to look like Alliance racing vehicle
• Consider showing existing product videos, cell phone App in production mirrored on a screen in the vehicle, AR/VR opportunities to tell the story
• Provide two options: Option 1 – Pull-out table and side entrance as “showcase” space; Option 2 – Walk-through experience

 

PROCESS


 

REFERENCE


 

IDEATIOn


 

Exterior Graphics

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Concept 1

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SPRINTER Cargo Van

Standard Roof

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Aerial View

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Plan View

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Concept 2

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SPRINTER Cargo Van

High Roof

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Aerial View

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Plan View

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EVENTS

 

RAM Mobile Test Drive Experience 2018


OBJECTIVES

• Create an immersive vehicle experience that cannot be conveyed via in-dealership methods
• Experience should be product specialist led, hands-on, and interactive at all times
• Showcase key truck capabilities (Performance, Capabilities, Leading Edge Technology, Luxurious Interior, Safety)
• Entice bystanders – to enter the experience and learn more
• Tour must be self contained where all assets travel from location to location from start to end, with efficient set up and dismantle

 

DESIGN CONSIDERATION:

• Inviting and interesting
• Engaging and interactive
• Strong Ram branding with multiple levels of messaging for key capabilities
• Venue space flexibility
• Cost effective and self-contained
• Easily Scalable

 
 

REFERENCE

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Visualization

 

Overall Site

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Ram Capabilities Engagement Zone

 

Welcome Area

Dynamic, branded entrance area invites guests in with RAM lifestyle imagery and capabilities messaging. RAM brand ambassadors welcome guests, hand out giveaways and provide information about the experience.

Entrance

Entrance

 

A Learning Experience

As guests enter the Ram Capabilities Engagement Zone, they are surrounded by the essence of the Ram brand. It captures the attention and engages visitors who are genuinely interested in learning about the Ram.

See … Learn … Do

Aerial View

Plan View


 

Engagements

 

Walkarounds & Demos

• Product specialists perform immersive, scripted  vehicle walkarounds at each of the two display vehicles located in the engagement area
• During the experience, product specialists reinforce Ram’s array of competitive advantages
• The Emcee engages the crowd and encourages participation in the various engagements and demos
• Throughout the day a product specialist invites guests to participate in a “Jam the Ram” experience to demonstrate the best-in-class Rambox cargo management system and truck bed storage capability

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Dynamic Truck Hoist •E-Torque Demo

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Capabilities Truss Towers

Ram Capabilities Truss Tower deliver impactful messages and digital content on each of the (5) key capabilities: 

Performance • Capabilities • Leading Edge Technology • Luxurious Interior • Safety

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Photo Op

"Life Demands More"

• Guests pose for Photo Op as the “I” in LIFE
• Digital Photo with Ram Branded Photo Border uploaded to guest’s email and social media

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Immersive Ride & Drive Experience

 

Test Drive Registration • Pre-Drive Survey • Post-Drive Survey

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Brand Ambassadors encourage guests to participate in an immersive test drive experience on the closed course, including (5) on-course elements that help demonstrate key Ram capabilities.

 

Course 

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Course Elements

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Thank you

 

 
 

Technical Center Building Signage


OBJECTIVES

• Design a signage for the PACCAR Technical Center exterior
• Must be visible from a main entrance
• 20"x 20" exposed truss structure
• Flexible approach to graphics as they would change per event
• Must be able to change out signage in a few hours each time
• Model and render the modular building (60’ l x 36’ w x 14’ h) based on the elevation drawings provided by the client
• May add deck on to the building, planter boxes, steps, ramps
• Add additional lighting for evening events

 
 

Location

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REFERENCE

Provided by the client

Look and feel 

Look and feel 

Technical center location

Technical center location

Building elevation

Building elevation


 

Visualization

Tools used: Rhinoceros, V-Ray

 

Elevation 


 
 
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Thank you

 

 

NAIAS 2017

 

Conceptual Necklace Design


OBJECTIVES

Propose a necklace design for GMC Product Specialists.

 
 

REFERENCE

GMC NAIAS 2017

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Proposed Wardrobe for Female Product SpecialistS

 

INSPIRATION

Geometric Repetition • Clean Lines • Complex and Simple

 

FORm EXPLORATION

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Model making

 

Concepts

Bold Statement • Sophisticated Progressive Form • Simple • Precised

 

 
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Thank you