For regional auto shows
To design a display that allows visitors discover and explore a portfolio of accessories that enhances the appearance, performance and capability of GMC vehicles.
AREAS OF CONSIDERATION:
• increase dwell time in booth and engagement with product and key stories
• educate consumer about the accessories for GMC vehicles
• use of technology
• easily updatable accessories
• incorporate seating
• include phone chargers
GMC Major and Regional displays
Display should match architectural direction of the major and regional booths design and brand standards.
Engineering excellence. Things are only worth doing if they’re done well - in work, in life, at play
Precise, Purposeful, Industrial
Feels well put-together, clean, sculpted with a noticeable attention-to-detail
Conceptual ideation includes various ways of telling the story and engaging the consumer with product: from one-to-one storytelling to a group experience; from manual exploration to digital; from displaying the actual parts to an interactive touch screen technology.
Modular freestanding Accessories Displays features: 46” touchscreen, display case, seating around the monitor, phone chargers.
Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski