For regional auto shows

Accessories Display

OBJECTIVES

To design a display that allows visitors discover and explore a portfolio of accessories that enhances the appearance, performance and capability of GMC vehicles.

AREAS OF CONSIDERATION:

• increase dwell time in booth and engagement with product and key stories
• educate consumer about the accessories for GMC vehicles
• footprint
• budget
• use of technology
• modularity
• easily updatable accessories
• incorporate seating
• include phone chargers

REFERENCE

GMC Major and Regional displays

Display should match architectural direction of the major and regional booths design and brand standards.

Brand World:

Professional Grade

Engineering excellence. Things are only worth doing if they’re done well - in work, in life, at play

Environment:

Precise, Purposeful, Industrial

Feels well put-together, clean, sculpted with a noticeable attention-to-detail

INSPIRATION

IDEATION

Conceptual ideation includes various ways of telling the story and engaging the consumer with product: from one-to-one storytelling to a group experience; from manual exploration to digital; from displaying the actual parts to an interactive touch screen technology.