NAIAS 2017
Exterior Colors and Interior Finishes Display
OBJECTIVES
To design a fresh and stylish Color Display for GMC Auto Show exhibit, which debuted at the NAIAS in January 2017. The solution should be user-friendly and cost-effective, providing attendees with accurate, realistic representations of the exterior colors and interior leather. The display should allow easy access for updating and replacing the samples.
REFERENCE
GMC NAIAS 2017
INSPIRATION
Bold • Dynamic • Clean • Geometric
IDEATION
Concept 1



Concept 2



Concept 3



PHOTOGRAPHY





Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski