NAIAS 2017

 

Exterior Colors and Interior Finishes Display 


OBJECTIVES

To design a fresh and stylish Color Display for GMC Auto Show exhibit, which debuted at the NAIAS in January 2017. The solution should be user-friendly and cost-effective, providing attendees with accurate, realistic representations of the exterior colors and interior leather. The display should allow easy access for updating and replacing the samples.

 
 

REFERENCE

GMC NAIAS 2017

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INSPIRATION

Bold • Dynamic • Clean  • Geometric

 

IDEATION 

 

Concept 1

 

Concept 2

 

Concept 3

 

PHOTOGRAPHY


Photo credit: Olena Sydoruk, Kathryn Rapier & Czarnowski

 
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Thank you