GMC - State Fair of Texas 2013 debut

OBJECTIVES

2013 CONCEPTUAL PLAN

• Maintain 2012 site and structural footprints; re-purpose existing properties

• Strengthen opinion and consideration of GMC trucks and crossovers

• Differentiate ourselves within our centralized placement within Truck Row

• Create Sierra Studio to highlight 2014 Sierra and public debut of the 2014 Sierra HD

• Reinforce that GMC is Premium and Professional Grade

• Integrate NFL experience

CHALLENGES

• Budget

• Environment: control of the elements – e.g., wind, water, heat and direct sun

• Temperature controlled showrooms

• Spatial constraints of landscape, easements, and fire lanes

• Traffic control

• Competition

• Duration of the event (almost a month long)

GMC SFoT 2010                             GMC SFoT 2011                                  … — GMC SFoT 2010 GMC SFoT 2011 GMC SFoT 2012

PROCESS

BRAINSTORMING • INSPIRATION

The assignment was to enhance a pre-existing display, reuse key properties and maintain the footprint. The requirements for the build completely changed after receiving further information that GMC will showcase a couple of pre-production vehicles which needed to be in the temperature controlled showrooms.

IDEATION

Design characteristics: Modern • Bold • Minimal • Cohesive • Balanced design • Rectilinear architecture • Engineering excellence • Professional grade

MATERIALS

Final Material Selection: durable, made for outdoor exposure and high traffic

Concrete Tiles 12' x 24’, Decorative Stone, Exterior/Interior Wall Cladding, Wood, Metal, Paint (silver, charcoal, red) — Concrete Tiles 12' x 24’, Decorative Stone, Exterior/Interior Wall Cladding, Wood, Metal, Paint (silver, charcoal, red)

REFINEMENT • DETAILING • VISUALIZATION

PHOTOGRAPHY

State Fair of Texas 2013

Details

State Fair of Texas 2014

The GMC pavilion is in its fifth consecutive year at the Texas State Fair. In 2014 some enhancements were made to the booth: removed the glass walls and opened the showrooms, added the canopies and the stairs in front, installed additional wrap-around decking and moved the ADA ramp to the back, which improved traffic flow and accessibility to the vehicles.