C&D LOBBY - Concept Proposal 


OBJECTIVES


• Create a harmonious environment where guests can connect and disconnect, charge and recharge, immerse and withdraw
 

C

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CONNECT  

 

DIS

CONNECT

D

 

 

REFERENCE

 

Edge

Grid

Serenity


 

Visualization

Rhinoceros, V-Ray, Photoshop


Immersive Experience


Connect

Connect with world on a personal, professional and the most important, emotional level.

 

Lower Level •Casual Gathering Area

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Upper Level •Meeting Space

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Disconnect

A moment of piece in a busy world.

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FURNITURE • LIGHTING • ACCESSORIES

 

To Be Continued


 
 
 
 

Thank you

 

 
 

Lobby Renovation 2017


OBJECTIVES

• Rethink the current layout and create a cohesive and unified space
• Improve the flow and functional direction between each product showcased in the lobby
• Update the look and functionality of the display stands
• Displaying different products allow concentrated focus on a product eliminating visual noise
• Add digital monitors for product description
• Propose additional updates throughout the lobby  

 

PROCESS


 

Facility Tour • PHOTO Documentation

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Walking into the building, I was inspired by its minimal architecture — a large and open space with a very high ceiling and a wall of windows that made it look bright and airy. The grid of windows with black trim had a sense of structure that I wanted to incorporate in my design.


 

INSPIRATION • Design Language

 Architecture • Style • Materials • Colors • Lighting • Product Information

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The design intention was to create a clean, minimal and cohesive space. The architecture of the building sparked the idea of creating a gallery-like look-and-feel by simplifying and unifying, at the same time giving each product the attention it deserved. I wanted to make each product a HERO that has a dedicated space.

The acrylic panels added an element of playfulness to the space casting beautiful colorful “shadows”. Also, eliminating the multiple stands with the product description and adding the digital touchscreens allowed the visitors to explore the company portfolio and learn about the processes. It was important for the client to be able to walk around the products and lift/move/replace them.

The color palette was inspired by the company branding. The materials and colors compliment the product, not to compete with it: the black matte structure – to “frame” the group of products; white laminate pedestals – to showcase the products; and red and grey acrylic panels with very subtle graphic pattern – to display the product names.


 

Visualization

Tools used: Rhinoceros, V-Ray, Photoshop

Aerial View

Entrance

Truck Pickup Boxes  Display

Sereebo Car and Jeep Parts Displays

Corvette Display

Corvette Display

Semi-Hood and Corvette Displays

Decklid and Miscellaneous Parts Display

Aerial View. Semi-Hood,Corvette, Decklid, Weight Comparison and Miscellaneous Parts Displays

Miscellaneous Parts Display

 Miscellaneous Parts, Patents Displays, Global Locations Map, Entertainment Wall

 Miscellaneous Parts, Patents Displays, Global Locations Map, Entertainment Wall

Teijin, Patents, Decklid Displays

Entertainment Wall

Global Locations, Teijin and Patents Displays, Entertainment Wall, Bar

Hospitality

Floorplan

Floorplan


 

DETAILS • Elevation 


 
 
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Thank you

 

 
 

Showroom Design 2017


OBJECTIVES

To design a display room for Martinrea International Inc. in Troy, MI to highlight their capabilities and showcase the products.

 

A variety of must-have and optional display elements to consider:

• room size: 33' x 23', (2) glass walls, (2) internal walls
• translucent vinyl graphics on both glass walls
• LED illuminated exterior above glass
• video wall (six 65" monitors)
• (4) 4' x 4' display pedestals (powered, LED illuminated)
• Martinrea timeline, Global presence - 20' wall mural
• patent wall (30 patents) 
• ceiling lightbox (graphics provided by the client)
• customer welcome counter/bar and bar stools, mini fridge, storage, planters

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PROCESS


 

Research

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Product Lines:

Aluminum, Flexible Manufacturing, Fluids, Metallics


 

INSPIRATION • Design Language

 Dynamic • Modern • Minimal • Clean • Forced Perspective • Beveled Edge

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Reference • Vinyl on glass

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Design and Visualization

Tools used: Rhinoceros, V-Ray, Photoshop

Exterior

Exterior


 

FLOOR PLANS

 

Phase 1

Aerial view

Aerial view


 

Phase 2

The updates include:

• using the carpet that was already purchased by the client
• replacing the six monitors with one, larger size screen
• adding four pillars for product information and maps
• removing the patents and displaying the "lightweighting" part instead
• removing the glass case from the display pedestals
• making the ceiling light-box image monochromatic

Aerial view

 

Elements • Elevation


 
 
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Thank you