Jeep - New Build Concept Proposal for CES 2018
To design a new cost-effective booth for JEEP at CES 2018 reflecting the brand identity.
• Booth location, size, modularity
• Four Jeep vehicles
• Large LED presence
• Incorporate a Uconnect kiosk, updated information counter, sitting/charging area, etc.
• Explore the idea of incorporating a pyramid structure as an architectural statement and possibility of placing the vehicles on it
Dynamic • Modern • Simple • Clean • Natural • Adventurous
Tools used: Rhinoceros, V-Ray, Photoshop
The basic idea of conceptual development derives from a pyramid as a modern stylized mountain with exploded sides - draw the visitors in and allow to walk around, discover and explore. The vehicles mounted on a surface of the pyramid showcase their features and create the scene of adventure. A simple header above with dimensional branding defines and frames the space. A center LED wall is a combination of low and high resolution LED tiles completes the look.
Dynamic lines mimic the overall booth design language.
The variety of shapes, sizes and colors of foam sitting adds fun and creates relaxed and informal atmosphere. Grouping the pieces and organizing them in random clusters to mimic the organic nature of rocks.