Jeep - New Build Concept Proposal for CES 2018
OBJECTIVES
To design a new cost-effective booth for JEEP at CES 2018 reflecting the brand identity.
CONSIDERATIONS:
• Budget
• Booth location, size, modularity
• Four Jeep vehicles
• Large LED presence
• Incorporate a Uconnect kiosk, updated information counter, sitting/charging area, etc.
• Explore the idea of incorporating a pyramid structure as an architectural statement and possibility of placing the vehicles on it
PROCESS
INSPIRATION
Dynamic • Modern • Simple • Clean • Natural • Adventurous
Visualization
Tools used: Rhinoceros, V-Ray, Photoshop
The basic idea of conceptual development derives from a pyramid as a modern stylized mountain with exploded sides - draw the visitors in and allow to walk around, discover and explore. The vehicles mounted on a surface of the pyramid showcase their features and create the scene of adventure. A simple header above with dimensional branding defines and frames the space. A center LED wall is a combination of low and high resolution LED tiles completes the look.