Michigan Central Information Center, Detroit 2021

OBJECTIVES

Michigan Central is committed to improving the future of mobility for everyone.

MC is creating an open platform ecosystem where leading start-ups, researchers, investors, technologists, foundations, industry and government stakeholders will co-create and test urban mobility solutions on real world streets, in real-world situations.

The goal is to update the existing Info Center to tell the overall story and picture of Michigan Central for both the general public and surrounding communities.

Design Considerations:

• Stay within the Floor Plan for the designated public space
• Utilize existing technology and space and create an engaging interior
• Follow Michigan Central branding guideline

PROCESS

Reference

Ford Motor Company is currently restoring Michigan Central Station to be the centerpiece of this district, where mobility innovators and disruptors from around the world will be invited to develop, test, and launch new solutions that solve urban transportation challenges. It will include new and revitalized buildings, a first-of-its-kind mobility testing platform, 1.2 million square feet of commercial space and public spaces that will be open for everyone to enjoy. Working with and in the community, Michigan Central will serve as a launch pad to the increasingly connected, autonomous and electrified world ahead.