NAVISTAR Showroom Design

OBJECTIVES

To create a customer experience center that showcases and supports the launch of International Truck’s S13 Integrated Powertrain through an immersive, transformative experience for hosted customers, employees, and other stakeholders.

• Offer an immersive environment to connect and collaborate with customers
• Build a location and a new way to tell the S13 Integrated Powertrain
• Create an innovative showroom to showcase the product, technologies and use cases
• Offer an engaged atmosphere of thought leadership, partnership and integration
• Provide ideas for a hallway wall