NGK/NTK STAND - SEMA 2018
OBJECTIVES
• Booth size: 30’x30’.
• Enhance the excising both architecture.
• Consider NGK pillar to be purple LED with Ruthenium product and NTK pillar to be green LED with Oxygen sensor portfolio expansion, add red brand color.
• Look at adding some oversized spark plugs/oxygen sensors as an eye catching element.
• Product display areas (NGK —50% , NTK—50%).
• Include a Tech Bar (like Apple Genius Bar) for product specialists with iPads to answer questions.
• High ID (hanging or ground supported).
• Informal space, hospitality.
• Storage/Staff room.
• Consider some type of digital engagement built into the Tech Bar (video or interactive game).
• Consider options to include Megan Meyer race car/photo op.
PROCESS
Reference
A reference rendering of the company’s excising trade show booth. This is a starting point for next steps.
Visualization
Hanging Circular ID (re-purposed from existing 2017 AAPEX header) provides a strong branding opportunity. The right and left towers/product displays enhanced with LED lighting, graphics and oversized sculptural spark plugs/oxygen sensors to draw attention to the booth. The challenge was to create a cohesive look using red, green and purple colors per design brief.
Flooring inlays, circular header and metal mesh ribbons create dynamic and unified look.
Reaction Time Game at/around Genius Bar that tests peoples reaction & race against each other. Monitor would show leaderboard every so often.
Photo op within the booth at the Mustang.
Enhanced design option of adding a ticker tape LED ribbon.
Plan View
