NYC
THE 2024 NISSAN KICKS LAUNCH
CHANNELING THE ENERGY AND AESTHETIC OF SNEAKER DROP CULTURE WE CREATED A FEW ENGAGING TOUCHPOINTS FOR THE 2024 NISSAN KICKS.
UNBOXING KICKS
NYC
It’s reveal day - the shoe box is the centerpiece of an impressive fashion, music and art culture drop that takes over the city street. It’s a celebratory unboxing, but instead of sneakers, it’s the all new KICKS.
KICKS POP-UP
NYIAS Crystal Palace
Our pop-up is part street art gallery, bball fan club, and sneaker restoration service. Its expressive presence in the Crystal Palace that will grab the attention of those who are passionate about street culture and drive them to the Nissan booth on the showfloor.
Inspiration
Concept 1
Concept 2
Concept 3
KICKS STUDIO LIVE
NYIAS Nissan Booth
KICKS Sneaker Studio - where attendees can explore the all new KICKS in the context of shoe design and learn how KICKS is inspired by sneakers.
KICKS DROP TOUR
The tour keeps the KICKS story live leading up to launch and fans can track the tour on Nissan Live.
KICKS gives back
Basketball is a subculture of sneakerheads. We’ll embrace the street loving sport by beautifying courts in key markets along our tour route. KICKS will be there for the reopening to celebrate and share culture and community.
On the reopening day of each basketball court, the KICKS Drop Tour event will bring together local influencers behind art, music and basketball. Our sneaker-inspired KICKS story is shared through vehicle displays and engagements.
