Product Launch Display
To design a display for a new tool launch. The product is very small and the display needs to draw visitors' attention. The new display should reflect overall booth aesthetics.
Seco Tools booth at the IMTS 2018
Considering a very small footprint of the featured product, the conceptual ideation was based on the idea of emphasizing the tool and "framing" it, making it visible and accessible from various directions. To take a closer look and learn about the product the idea of potential use of the magnifying glass and touch screen monitor was proposed.
Lighting, layers on translucent and solid materials, positive and negative space create depth and help to highlight the product.
freestanding display • layers of edge lit frosted acrylic • perimeter lighting
The client requested to design an ID Pylon to match the Product Lunch Display design.