STELLANTIS AUTO SHOW PROPOSAL  2025

OBJECTIVES

The Ask:

Stellantis is seeking creative and design ideas

that reimagine their auto show experience

from a fresh, new, and exciting perspective.

An Experience:

● Reflecting how auto shows are evolving

● Demonstrating our industry expertise

● Unleashing our creative imaginations

How do we rise, rally, and truly stand out at an auto show?

Opportunity

Storydoing over Storytelling

To truly stand out, we created an environment designed not just to be seen, but to be felt. While many competitor booths remain traditional and expected, ours will invite attendees into vibrant brand worlds that defy expectations. We will draw people in with lifestyle passions, immersive engagement, and unforgettable moments that shift mindsets and inspire action.

Experience, Reinvented

● Embrace the freedom of putting everything on the table

● Fresh, new perspective based on what the audience wants

● A design focused on consumer engagement and activities

● Booth structured around branded worlds

● Each brand offering a different first impression

Welcome to the

WORLD OF WONDER

EPIC JOURNEY OF DISCOVERY, JOY AND PLAY

DESIGN

Take a peek into each brand world, accompanied by a sampling of engagements that invite playful, meaningful discovery

Step into the adventure of a lifetime. We’ve engineered freedom on four wheels—just for you.

You’re being called to a world where timeless luxury meets comfortable capability—a world where childhood memories and family adventure is a key fob away. Will you answer?

Float into the land of Fiat, where expression and flare is a must. We welcome you with open arms, gelato, macarons, and a taste of what it means to be fabulously free.

Immerse yourself in a poised gallery of performance, refined for those who find driving to be a form of art. Here, you’ll experience passion, style, and speed—espresso required.

Welcome to the brotherhood of muscle. We don’t ask for permission to enter — and neither should you. Experience what it means to be bold by stepping into our domain. Are you ready?

Enter the hall of glory. This is where precision-engineered strength meets hard-fought capability.

Thank you