TopGolf - New Build for PGA Expo 2019 in Orlando, FL


OBJECTIVES

• Booth size: 50x50 island space.
• U-shape double deck structure.
• Include a SwingSuiteGo Simulator on the first floor. Brand the top of the canopy.
• Must have a Demo Bay area with a large screen or LED. Add soft seating and high-top tables/chairs around.
• Reception counter/registration desk.
• DJ setup with surrounding mix of highboy seating and low lounge.
• Upper Level: four meeting rooms (4 to 8 people), casual work space with powered tables, refreshements counter.
• Storage space (10’x 10’) within the booth.
• Consider a modular approach for others shows. Define rental and client-owned properties.

 

PROCESS


 

REFERENCE

Exterior

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Interior

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IDEATIOn

A double deck structure was proposed to maximize the space and create a u-shaped upper level allowing the higher viewing point of the demo area. “White model” study.


 

Visualization

Exterior

Main Entrance into the booth.  Large 2D graphics imitate the dimensional facade of the TopGolf buildings.

Main Entrance into the booth.

Large 2D graphics imitate the dimensional facade of the TopGolf buildings.

Assess to the private meeting rooms upstairs.

Assess to the private meeting rooms upstairs.

Stairs to the meeting rooms.

Stairs to the meeting rooms.

Rear view of the SwingSuiteGo Simulator.

Rear view of the SwingSuiteGo Simulator.

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Interior

Demo Bay and SwingSuiteGo Simulator.

Demo Bay and SwingSuiteGo Simulator.

Large screen vs. LED wall.

Large screen vs. LED wall.

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Seating area, DJ table and a back wall with graphic.

Seating area, DJ table and a back wall with graphic.

Meeting rooms, hospitality counter.

Meeting rooms, hospitality counter.

 

Aerial View

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Plan View

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Rental Furniture

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Thank you