Mobile Executive Briefing Center 2020

OBJECTIVES

In January 2020 WeWork plans to launch a Mobile Executive Briefing Center that will travel across the US & Canada for the first half of the year, bringing the WeWork product & experience to Medium-Large Businesses, attend/sponsor conferences to connect with businesses, and to create brand awareness in new markets.

• To deliver a BIG & UNIQUE mobile experience that is able to withstand the journey across 12-20 cities across the country, while giving a PREMIUM mobile workspace that emulates the WeWork experience.

• Build a mobile (‘workspace on wheels’) executive briefing center (MEBC) in order to bring the magic of WeWork to busy prospective buyers, influencers, and member champions, on their own turf.

• A mobile space that is inviting and thought-provoking—a place where people from the street aren’t able to walk past without coming inside.

Must Haves:

• Soft-Seating Lounge large enough for a group of 10 people
• Private, glass-walled, soundproof conference room for a group of 10 people
• Standing desks for individual working space
• Kitchenette + Bar to serve refreshments/host happy hours
• Exterior of space can serve as a moving billboard while traveling
• Ability to easily transport
• Weather and inside climate control

WeWork’s mission is to create a world where people work to make a life, not just a living. They offer shared working spaces, private offices, standalone headquarters, and office suites within their 700+ locations globally.